The ability to connect Hootsuite with Microsoft’s chat platform Yammer announced in 2012 marked the platform’s first enterprise social network provider integration. This acquisition is part of Hootsuite’s years-long effort to fit its platform for the enterprise. ![]() “Hootsuite’s acquisition of AdEspresso, a fast-growing Facebook Marketing Partner, shows that there’s a huge opportunity in building customized services on our open APIs to help each business meet their unique goals.” “Millions of organizations use Facebook advertising to drive the outcomes that matter most to them,” said Blake Chandlee, VP of Marketing Partnerships at Facebook. Since October 2016, Hootsuite had an alliance with AdEspresso along with five other social ads networks and referral partners, and with the inclusion of AdEspresso, the social media management platform will enable companies to not only monitor what’s being said about them but also to actively engage with their audience through the topics they are talking about online from one dashboard. The company currently employs 40 people and has raised $3.2 million in venture funding from 500 Startups, Texas Atlantic Capital, VTF Capital, VentureFriends, SierraMaya360, and angel investors. Since the company was launched, AdEspresso has grown 300 percent and been profitable in the recent 20 months. Their customers have seen tremendous value from AdEspresso and we see this as an opportunity to combine paid and earned in a really powerful way for our 15 million+ users."įounded in 2013, AdEspresso specializes in providing agencies and brands ways to create and optimize their Facebook ads through a subscription service. They are one of Facebook's largest marketing partners globally, with over 5,000 customers and also one of the fasted growing companies in the space. Compelling content must be coupled with a social advertising solution that can effectively connect that content to customers,” he said and added: “AdEspresso was a natural fit with Hootsuite for a number of reasons. ![]() "As the reach of organic posts has declined, paid content is becoming vital for organizations to drive business results. Director, Business & Corporate Development at Hootsuite, who was heavily involved in the AdEspresso acquisition, to inquire about the primary driving factor behind the deal. In conjunction with the deal, the Vancouver, British Columbia-based company also announced the re-launch of Hootsuite Ads, which will provide organizations enterprise-grade features such as testing hundreds of Facebook and Instagram ads in a shorter time and connecting an organization’s CRM with its Facebook ads account.ĬMS-Connected reached out to Richard Hungerford, Sr. For that reason, Hootsuite, the social media management platform, has decided to expand its focus to include social advertising operations by acquiring Facebook ads manager AdEspresso. Now that organic social post reach shrinks, marketers and brands are looking for ways to further leverage their social media posts and propel engagement. ![]() Listing in the Hootsuite Certified Professionals Directory, which helps brands and employers find talented social media professionals.B2B Content Marketing, Content Strategy, Facebook, Hootsuite, online advertising, social media.A permanent online certificate to showcase Hootsuite expertise that linkable to from blog, website, or any other online profile.Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers.The Hootsuite website lists what the comes with the certification including: Students were asked to develop a comprehensive social media strategy for their mock businesses with fresh content posted daily while incorporating Hootsuite as a resource. ![]() Hootsuite provided its online learning tools and exam - normally $99 - to the students at no charge.Īccording to Arends, as part of the class, students paired off to manage their own mock business content and advertising across the major social media platforms for eight weeks. Hootsuite is a dashboard that schedules, monitors and evaluates the effectiveness of social media marketing campaigns. “Hootsuite was chosen because it is one of the most widely used software platforms to manage multi-platform social media marketing.” “I sincerely believe that in today's marketplace for marketing talent, this is an invaluable tool that offers true differentiation from many other marketing candidates,” Arends says. A group of Marketing Management students were recently added to a popular social media software company’s directory of certified professionals after an entire class passed the qualifying exam.Ĭal Poly Pomona College of Business Administration professor Gregg Arends made receiving a Hootsuite Social Media Platform Certification a requirement to pass his IBM-499 social media marketing class with all 18 students successfully earning the distinction.
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